Our studio does not run on taking photos alone, and without the behind-the-scenes hard work that Kelly does every day we wouldn’t be nearly as successful. As the Marketing Director, she is constantly researching new strategies to reach new and current clients as well as is networking with vendors and venues to maintain great relationships. She will tell you that she doesn’t see this as a purely business-y position, but that it really is about people and helping them get the products that want. She brings a much needed fresh perspective to a company full of artists and is not afraid to tell us when a photo that we are in love with might not be loved as much by the client. She is also kind-of special because she is sort of the boss’ favorite…as she is married to him! It’s so great to have Kelly as part of the family. Get to know a little bit more about her role in the studio and what makes her shine!
Describe yourself in five words:
Why did you choose the Walnut Room for this interview? What does it say about you?
Because I LOVE pizza. If there were only one food item that I had to eat for the rest of my life it would be pizza. I love how pizza represents family time. Whether we go out or have it at home, it always represents fun times with the family. And pizza is so cool cause you can basically have whatever kind of food that you are craving: thai pizza, BBQ, chorizo…it is seriously the perfect food. I also like smaller restaurants like this and I love South Broadway. The stores are so fun and the whole area is so diverse.
What is your role here in the studio as Marketing Director?
I mostly make sure sure that people know about Elevate Photography, Elevate Seniors, and PurplePoint Business Photography. I put together the marketing plans and work with the vendors and venues in town to build strong relationships. Good marketing is communicating something that someone really wants to know. I believe that I am making their life easier. A big part for me is actually connecting with people – not just being informational. For example, this past holiday season I took bundt cakes to our favorite vendors…and I got to sample them first, so that’s a perk!
What is it like working with your husband (the owner, McCory)?
(Laughs) It’s really fun! It’s something that we always dreamed and talked about, and now we are able to do it because the business has become so successful. We have a rule that we can’t talk about anything serious or work related at home after 8 pm. We really balance each other out. He is willing to take big risks and jump into things quickly and I tend to be more analytical, so that is good for work and marriage. It hasn’t always been easy though. Our very first time working together, I assisted him on a wedding and he told me what to do a lot and never said ‘please’! I told him I would never do it again. But… I actually assisted him on a wedding in Charleston last season and that went much better. Anyway, this is the third time we have tried working together and so far the third time is the charm!
If you were a genre of music, what genre would you be?
Well, definitely not Alternative. Ummm…I do have a rap persona named Special K! Haha, anyway, also not country…not pop…OK I guess Trance. Cause it’s relaxing and you can have it around anytime. It doesn’t distract you from what you are doing.
What is your favorite thing to do in your free time? What would you do more of if you had more free time?
Read! Every year I try to read at least 40 books. In fact on New Year’s Eve when everyone was partying, I was trying to finish my 40th book. I didn’t
quite make it…I finished it at like 1:12 am ; ) I read everything, but Historical Fiction is probably my favorite. Of course, another favorite thing to do is to spend quality time with my family. I love exploring the creek near our house with my sons, playing basketball with them, and just being silly. Also traveling. But I like traveling in the States because it’s easy and there’s not the pressure of an international trip. I love learning about new places and eating a lot of the local favorites. Jambalaya in New Orleans is so good, of course pizza in New York, and finding an amazing taco in San Diego. McCory and I share that. We have gone on long journeys trying to find the perfect taco.
I don’t like to go with him on his long trips to Africa and such because I get really motion sick and I would make the experience just so un-fun for other people. But I totally support him doing it! My ministry is more local. I particularly like working with older people, they have so much to teach us.
What do you love about working at Elevate?
I love all of the creativity in the air. I like coming in and seeing what everyone is wearing! Haha – I would never think of putting some things together that they do! It’s a pretty freeing environment for everyone to be doing what they do best. That is really unique that everyone is in the right place and are really passionate about what they do. It’s not just a job here. And I get to do what I am best at which is the relationship-creating side. I’m good for this team because I have business training in the corporate world. I am also a more average consumer (not an artist) so it helps the photographers to see another option of what out clients might see. Even if the composition is beautiful, I know that a woman might only see her hair being messy or whatnot.
What kind of legacy do you hope to leave?
That I was a good Christian first, a supportive wife, the best mom I could be, a good friend/sister/daughter, all of that. I want people to say that I was caring and generous.
What else would you like people to know about you?
The only thing else is that I love my life! Does that sound braggy? I have a house in a great neighborhood, a great husband, the flexibility to be a mom and have a job, I live in Colorado the best state in the US, and I get to travel often. What else is there?